Remember two key elements to deliver superior customer service: respect your employees and cater to your customers. Though it sounds simple, many organizations are missing the mark. Here is how you can nurture relationships with both groups.
- Employees. In order to please your clients, you must have a positive staff. Teach your staff the importance of superior customer service from day one. Share your organization’s values, offer customer service training and emphasize that you are client-driven. Throughout the year, revisit this message and reward employees who have upheld the mission. Showing trust and pride in your employees increases their sense of ownership and drives positive client interactions.
- Clients. Make each customer feel that he or she is your only customer. Show how important customers are by calling them by their first names, getting to know them and fostering long-term relationships.
— Adapted from “8 Secrets to Delivering Top-Notch Service,” Nicki Anderson, www.ideafit.com.