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Target millennials

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Marketing to millenials requires a targeted approach. Because they are so entrenched in technology, they want the organizations they do business with to reach them through social media.

Twitter and Facebook are still key, but you may need to branch out to reach this group. Include Instagram and We Heart It as part of your social media strategy. Those platforms are inexpensive and can gain your business new followers quickly.

— Adapted from “How to Market to Millenials, Really,” Donna Fuscaldo, www.smallbusiness.foxbusiness.com.

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