Attention, marketers: Many consumers prefer Google’s TrueView ads over streaming ads. TrueView ads give viewers a choice in the ads that they see. They can select their preferred subject matter and can skip repeats.
Now Google has added the ability for organizations to add app installs to their TrueView ads. This will bypass the need for sending consumers to a download page, and will start the download automatically. This creates a smoother, more efficient process for obtaining the app.
— Adapted from “4 Ways Google Just Made Mobile App Advertising Much Better,” Larry Kim, www.inc.com.