When communicating within your industry, business jargon is very common and often becomes second nature. When communicating with clients or potential business partners, it’s likely less appropriate. Here are six tips to help you reduce your use of business jargon:
- Avoid acronyms. Unless they are something everyone knows, like URL, don’t use them.
- Apply heavy edits when writing. Pare your words down by about half to make your writing more concise, cutting jargon throughout.
- Don’t use buzzwords. Find other words to substitute in their place upon second use. You’ll lessen your use of jargon and offer subtle clarity for the other person.
- Listen to your clients. Use their terminology during discussions with them.
- Get an outsider’s opinion. Share your speech or written message with people outside of your industry to gauge their level of understanding.
- Impress in other ways. Don’t throw jargon around in an attempt to impress clients. Impress them with your stellar service and willingness to please.
— Adapted from “Ten Tips on How to Avoid Business Jargon,” Megan Hills, www.flyingsolo.com.