As language has become more casual, the use of “so” to begin sentences is becoming more common. Here are three very good reasons to banish that usage starting today:
- It can imply that you are talking down to others. Essentially, you are saying that you have to simplify your thoughts for them. Example: “So here is the idea again.” Though more subtle than saying, “Let me explain,” it can still be insulting.
- It can make you seem like you are stalling. Drawing out a long “So” after being asked a question makes it seem as if you are buying time. Example: “Soooooooo … you want to know about the warranty?” That diminishes your credibility.
- It can make you seem uncomfortable with what you are saying. Example: “So how much does it cost per unit?” You’ll come across as much more confident without it.
— Adapted from “How a Popular Two-letter Word Is Undermining Your Credibility,” Hunter Thurman, www.fastcompany.com.