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Boost your digital presence

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in Office Communication,Workplace Communication

Guest blogging is a quick way to build up your online presence. If you aren’t getting the traffic or connections you seek, consider reaching out to credible blogs in your industry. 

Directly pitch the bloggers an idea and detail why your post would be beneficial to their readers. Also consider pitching online magazines and local publications. You can reap the following benefits:

  1. You’ll expand your audience. Since your writing will be reaching people in your target market, you’ll naturally expand your contacts. If the site allows, provide links to your social media pages for readers to easily friend or follow you.
  2. You’ll improve your search ranking. Include backlinks to your site(s) to increase traffic. The more traffic you have, the greater your search ranking is likely to be. As you post more and more blogs with links back to your site, your ranking will continue to improve.
  3. You’ll build credibility. By writing on your topic of expertise, you’ll establish your credibility. Continue to draw followers and that credibility will appear even stronger. 

— Adapted from “3 Ways Guest Blogging Can Boost Your Personal Brand,” Heather Huhman, www.personalbrandingblog.com.

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