Market with engaging emails — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Market with engaging emails

Get PDF file

by on
in Office Communication,Workplace Communication

Your subscribers’ inboxes are likely overflowing. To keep readers interested, you’ve got to write convincing, engaging emails. Here’s how:

  • Write your draft quickly. More of your personality comes through when you write fast. Write your draft quickly and be lively. You can edit later.
  • Avoid wordiness. Keep your messages short. Make your points quickly and clearly.
  • Get personal. Be conversational; incorporate the word “you” and ask questions in your text. Change your greetings and closings each time.
  • Be unpredictable. Experiment with your layout. If the email looks the same as last week’s, recipients may not read it.

— Adapted from “37 Tips for Writing Emails That Get Opened, Read, and Clicked,” Henneke Duistermaat, www.copyblogger.com.

Leave a Comment

 

Previous post:

Next post: