Your subscribers’ inboxes are likely overflowing. To keep readers interested, you’ve got to write convincing, engaging emails. Here’s how:
- Write your draft quickly. More of your personality comes through when you write fast. Write your draft quickly and be lively. You can edit later.
- Avoid wordiness. Keep your messages short. Make your points quickly and clearly.
- Get personal. Be conversational; incorporate the word “you” and ask questions in your text. Change your greetings and closings each time.
- Be unpredictable. Experiment with your layout. If the email looks the same as last week’s, recipients may not read it.
— Adapted from “37 Tips for Writing Emails That Get Opened, Read, and Clicked,” Henneke Duistermaat, www.copyblogger.com.