Sharing content on LinkedIn is a great way to build your reputation as a thought leader in your industry. Plus it’s easy if you use LinkedIn’s publishing tool. Follow these steps:
- Click the edit icon. This pencil icon is located in the status update bar on your home page.
- Write your piece. Type within the user-friendly publishing tool.
- Click Publish. When you’re ready to share your writing, click Publish.
- Monitor stats. Once your piece is live, you can track views, likes and more.
— Adapted from “Want to Publish on LinkedIn? Now You Can,” Ginny Soskey, http://blog.hubspot.com.