When writing for the Web, you no longer need to focus on keyword density to rank high in search engines. Instead, focus on writing high-quality content. Use this advice:
- Write a strong title. Present your main idea and your keyword in the title and state a benefit for the reader. Strong action verbs tend to draw more attention.
- Use section headings. Break your content up into sections and title them. That organizes your content and makes it easy to scan.
- Be concise. Use short sentences and shorter paragraphs.
- Add length. Search engines pick up on longer content now. Aim for about 1,500 words.
— Adapted from “35 SEO Copywriting Tips for Rocking Content,” Nelson Dias, www.writtent.com.