When you need to fill a position, don’t put together a rushed job ad. Follow this process to craft a job description that will attract top talent:
- Read competitors’ ads. Research what you’re up against. Find ways to make your post stand out from the competition.
- Provide an overview. Don’t list every duty of the job. That can overwhelm applicants. Instead, share why your organization is a great place to work and hit the high points of the job.
- List required qualifications. Reduce the number of unqualified applicants that you get by stating the experience, education and physical requirements mandatory for the position.
- Proof it. Don’t tarnish your reputation with a sloppily written job description. Have one or two other people proof it before you post it online.
— Adapted from “How to Write Job Ads Top Candidates Can’t Resist,” Minda Zetlin, www.inc.com.