Twitter has evolved into a great marketing tool, an avenue for customer service and an outlet for organizational news. Now companies are adding more and more creativity to their posts to stand out on this platform. Here are two ways to deliver tweets that pack a punch:
- Embrace trends. Stay abreast of Twitter trends, such as Throwback Thursdays.
- Choose images. Using visuals boosts retweets up to 35%. Play with collages and multiple images to boost the receptivity to your post.
— Adapted from “3 Twitter Lessons From Brands That Have a Grip on Their Followers,” Tessa Wegert, www.mashable.com.