Grab your audience’s attention in the first seconds of your speech. Communications consultant Ben Decker suggests choosing from among these SHARP techniques:
- Stories. One executive began a talk about standardization with the story of how the city of Baltimore burned to the ground in 1904 because responding fire companies couldn’t hook into the hydrants.
- Humor. You don’t need to prompt a belly laugh to be memorable. A funny story that makes the audience smile will tap into their emotions.
- Analogies. Bridge the gap between what your audience knows and what you want them to know by using a comparison.
- References and quotes. Citing a reputable source or offering a quotation from a respected person will boost your credibility too.
- Pictures and visuals. With the right image, you don’t need to say a word while the image makes an impact on the audience.
— Adapted from “Hook Your Audience,” Ben Decker, Decker Blog, http://decker.com.