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Grab readers’ attention

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in Office Communication,Workplace Communication

Make your marketing messages stand out from all the other messages in recipients’ inboxes: Use one-word subject lines. The length and shape of a one-word message catch the eye because they look different from all the other similar-looking longer subject lines.

Go one better and use an emotionally charged word. For example, Mequoda recently sent out a message with the word “Panic” as the subject line. Those types of messages trigger something in readers and compel them to keep reading.

— Adapted from “The 9 Best Email Subject Line Styles to Increase Your Open Rates,” Megan Marrs, www.wordstream.com.

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