Grab readers’ attention — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Grab readers’ attention

Get PDF file

by on
in Office Communication,Workplace Communication

Make your marketing messages stand out from all the other messages in recipients’ inboxes: Use one-word subject lines. The length and shape of a one-word message catch the eye because they look different from all the other similar-looking longer subject lines.

Go one better and use an emotionally charged word. For example, Mequoda recently sent out a message with the word “Panic” as the subject line. Those types of messages trigger something in readers and compel them to keep reading.

— Adapted from “The 9 Best Email Subject Line Styles to Increase Your Open Rates,” Megan Marrs, www.wordstream.com.

Leave a Comment

 

Previous post:

Next post: