Don’t forget the ‘wheat bread’ in your content strategy — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Don’t forget the ‘wheat bread’ in your content strategy

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in Office Communication,Workplace Communication

While it isn’t as exciting as celebrity interviews and other types of content, educational content that solves a boring—but tough—problem for customers often converts best.

— Adapted from “25 Lessons from 25 Months of Content Marketing,” Gregory Ciotti, Huffington Post, www.huffingtonpost.com.

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