Steer clear of flabby, businessy words with little meaning. Here are a bunch:
- Monetize. Usually said when there’s no money.
- Seamless. More wishful thinking.
- Solution. “This software solution is poised to disrupt the industry.” No, it’s not.
- Synergy. Usually said when mergers produce not synergies, but redundancies.
- Leverage. You may think this refers to some method of applying torque. In fact, it means going into hock.
- Ecosystem. Tech marketers have corrupted it to mean compatible software within an operating system.
- Ask (noun). A salesman’s glib term for an offer.
- Learnings (plural noun). This might be a particularly ugly word for knowledge.
- Productize. An even uglier word that apparently refers to a manufacturing process. A product of ignorance.
- Takeaway (noun). Used to describe an insight, it’s better used as a verb to take away heinous words from your vocabulary.
— Adapted from “10 Boneheaded Business Words to Avoid,” Scott Martin, LinkedIn.