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PR firm trains, mentors new hires for full year

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New hires at public relations agency Steinreich Communications spend their days participating in client meetings and brainstorming sessions with their new colleagues. It’s all part of a first-year program devoted to honing skills in client service, writing and placing client stories in the media.

The process—which involves weekly classes for new staff, along with traditional mentoring—helps young PR pros “become well acquainted with the clients they serve,” said Stan Steinreich, the Fort Lee, N.J., agency’s president and CEO. “Our firm prides itself on its ability to train and develop young talent.”

Contact: Sarah Rauth of Steinreich Communications at (201) 498-1600.

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