The world’s “most attractive” employers are catering to the wishes of millennial employees. So says Universum, an employer branding firm, after ranking employers based on a survey of more than 200,000 business and engineering students in the world’s 12 largest economies.
Here’s what the survey found:
• The next generation of employees wants to work where it’s creative, dynamic and friendly. “It’s an indication that this generation, no matter where they are in the world, takes a different approach to work,” Universum CEO Petter Nylander said. “Students know what a large role work will play in their lives and want to work in an environment that resonates. Employers need to invest in cultivating this.”
• Tomorrow’s engineers want to work in the automotive industry. Google is still the top choice among engineering students, but more sophisticated automotive technology and supply chains are beckoning bright, soon-to-be graduates. “Automobile companies are no longer seen as traditional or old-school places to work,” Nylander said. “By focusing on opportunities to be innovative across engineering disciplines, they’re hitting the mark among this group.”
• Budding accountants still favor the Big Four. Accounting giants EY, Deloitte, KMPG and PwC rank right below Google as their most-desired employers. Those organizations, Nylander said, “have taken a data-driven approach to their employer brands” and understand that business students seek a strong company culture and opportunities for training and development.
Contact: Jonas Barck of Universum Global at Jonas.Barck@universumglobal.com.