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Engage an audience conversation-style

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If you have to make a presentation, use conversation-style tactics to keep your audience engaged, suggests leadership expert George Bradt, who says he avoids lecture-style presentations as much as possible.

Engagement comes from two-way conversations, which are much more effective for sharing information with others. To make your presentation more effective, take breaks every 10 minutes or so. These breaks should be “soft” and involve videos, demonstrations, other voices or audience involvement to reset and re-engage your audience.

Lecture-format presentations are easy to tune out, but if you ask questions of your audience or get them involved in a demonstration, you take them off autopilot and make them think. Reacting to surprising answers and changing your conversation can get them more interested, too.    

— Adapted from “Big Presentation? Don’t Do It — Have a Conversation Instead,” George Bradt, Forbes.

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