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Visual.ly: Visual social media reports

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by Kimberly Deas

Tracking your social media efforts and results provides insights and knowledge about what is working and also reveal untapped opportunities.

Sadly, when combing through the endless analytics, it can be challenging to see what is important compared to what is just interesting information and worse yet, when presenting these results to upper management, they may not fully understand all the data.

Presenting data in the form of images and graphics makes them easier to read and helps you present what is important over what is just noise. Visual.ly offers an online set of free products that can help you present your analytics easier and more visually.

Here are four free online tools to create visual reports.

1. Facebook insights: Visually see Facebook performance for the last 30 days, including number of fans, demographics of fans and page engagement.

2. Twitter showdown: Compare two Twitter accounts, including engagement, number of followers, tweet timing and more.

3. Life of a hashtag: Choose a hashtag (any hashtag) and create a visual representation of it, including top influencers, trending of the hash­­tag, number of appearances and more.

4. Google Analytics report: If you have Google Analytics installed on your website, you can use Visual.ly’s Analytic Reports to create a visual representation of engagement on your website and its content, social traffic (from Facebook and Twitter) and more.

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Kimberly Deas combines her 10+ years’ experience in telecommunications with a background in personal coaching and results-oriented training.

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