Long employee tenure leads to higher construction revenue — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily

Long employee tenure leads to higher construction revenue

Get PDF file

by on
in Compensation and Benefits,Human Resources

The average tenure of the 180 em­­ployees of Redwood City, Calif.-based W. Bradley Electric is 9.3 years—three times the national average in the construction industry.

Execs there say that longevity has contributed to revenue growth from $65 million to $75 million in just two years. Employee retention, says CEO Leslie Murphy, contributes to customer retention. Among the firm’s ­strategies:

  • After laying off employees during the recession, the company ramped back up by rehiring as many of them as it could.
  • A full menu of traditional and voluntary benefits has been a key to attracting and retaining the best workers, Murphy says.
  • The company has an on-site gym and offers yoga classes.
  • Financial, legal and mental health counseling professionals visit the company’s offices three times a year to work with employees.
  • Regular, all-hands meetings keep employees in the loop about company decisions and progress, a tactic that helps ease the worry that inevitably persists in any company that has laid off employees.
  • Employees are encouraged to volunteer in the community.

Contact: Leslie Murphy, (650) 701-1502.

Leave a Comment

Previous post:

Next post: