A reader of the Forum section of our free HR Weekly e-letter posed this question: “We’re considering using the big job boards, but I worry we’ll be buried in résumés from every unemployed person. How can we advertise most effectively?” Here’s how some HR professionals replied:
1. Write super-specific ads
“We use CareerBuilder and they rate candidates based on qualifications. The key is to be very specific in your ad, as they do their rating by picking out key points from the ad.” —Heather
2. Use all tools available
“I use Monster and find I’m most effective when I use all the resources that Monster provides. Make sure your job post is as specific as possible, within legal limits. Also, use the auto-response feature so all your applicants receive an acknowledgment correspondence. I also use the saved-search feature to have keywords pull résumés and send them to me in a daily or weekly e-mail.” —K.S.
3. Require applications
“We have an online application that we direct applicants to in a link in our CareerBuilder ads. This helps us keep the interest in the position genuine. Only the people who are interested and qualified for our position will take the time to complete the application. We also have our fax number listed so interested parties can send us their résumés as a second choice.” —M.L.
4. Use Outlook to organize
“In Outlook, I create a new folder for each new position. When I get an e-mail from the job board for that position, I move it to the folder until I’m ready to read it. I usually set aside one to two hours per day to go through those e-mails—nothing more and nothing less—with no interruptions. This saves time and keeps me focused.
“Also, utilize the applicanttools. They help you to streamline the process. And use the ‘Apply online only’ feature. That way, you only get e-mails through the job board you are using and not from every able body or spammer.” —Lisa
5. Pose questions
“I have used both Monster and CareerBuilder. You can create your own questions to screen out people who don’t meet all your requirements. When Monster e-mails the résumé, it will say, ‘Does not meet criteria.’ " —M.T.L.
6. Search in résumé database
“One thing we have been doing lately is to utilize the résumé database search from CareerBuilder. You type in keywords and the job title and it matches résumés to what you are looking for. It still takes some weeding through résumés on your part, but using the keywords and the criteria you select generally gets the qualifications you’re looking for. And you don’t waste your time.” —Anita
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