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Get staff fired up for workforce giving

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Workplace giving campaigns can be a great way to support a good cause while building teamwork and camaraderie among colleagues, so how do you get more people fired up and excited to participate?

That’s what one reader asked recently on the Admin Pro Forum.

One strategy is appealing to your co-workers’ competitive natures. “One of our most successful tactics for getting our employees involved has been turning our donation drives into a competition. We are recruiters after all!” says McKinley Consulting Inc. CEO Tony Sorensen. “For example, in a past food drive, we split our office into teams, which resulted in over 1,000 pounds of food donated to our local food shelf.”

Another strategy Sorensen’s team has found successful, he says, has been partnering with the same organizations year after year.  “Those connections make volunteering even more fun and give us the opportunity to interact directly with the people we’re helping,” Sorensen says.

Speaking of rewards, consider giving back to co-workers who do become involved by offering prizes. “You can create that motivation by attaching something they are passionate about—some examples: bonus, rewards, time off, matching contributions to their favorite cause or charity, or tying a contest to it,” says career coach Laura Rose.

Sometimes, simply bringing their attention to a cause is all it takes, but don’t be shy about providing incentives for participation, building relationships with nonprofits or turning your campaign into a competition to make a difference.

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