Forbes recently identified seven social media marketing trends, including image-centric sites. Where should you be marketing?
Pinterest: Everyone is posting pictures on Pinterest. Taking advantage of online browsing and the desire to save ideas, companies like Wayfair and Nordstrom are attracting new customers.
Instagram: If you sell products or services with visual impact, putting it on Instagram could reach millions. Ben & Jerry’s used it to launch a new ice cream flavor gaining the awareness of 17% more people. Need international reach? Sixty-five percent of Instagram users are outside the United States.
Snapchat: Best for audiences under 25 years old, Snapchat capitalizes on the penchant for sending pictures via instant messaging. Whatever you snap on Snapchat disappears from your device in a few seconds, creating a sense of urgency for things like using coupons.