You may be hiring the wrong way, says reputation management consultant Logan Chierotti. Your best bet may not be looking at résumés or cover letters. Instead, look for people who show they understand the problems you need to solve, and who have something to say about what your company does.
Pick up on someone who makes an extra effort to be seen with additional contact or follow-through. An online presence in your industry is a plus.
— Logan Chierotti, Inc.