Faced with retiring baby boomers, the company must recruit millennials who are of childbearing age and value work flexibility. City officials estimate the benefit’s cost at approximately $30,000 per year, but anticipate some savings from lower turnover and training costs.
According to the League of Minnesota Cities, no city in the state currently offers paid parental leave on top of sick and vacation leave. Larger cities, including Brooklyn Park, currently allow employees to use paid sick leave for parental leave.
Brooklyn Park is attempting to stay ahead of the demographic curve by offering this benefit. Last year, the city lost 75 of its 375 employees—15 of those were retirees. The city anticipates that 75 more of its employees will retire by 2020. Paid parental leave is part of the city’s recruiting initiatives among millennials to manage high turnover rates.