Before Bob Buford became a cable TV magnate and philanthropist, he inherited a small family business in Tyler, Texas, and was feeling overwhelmed.
Buford turned to the greatthinker Peter Drucker for help.
Drucker told Buford to write a letter about what he wanted to accomplish—his purpose. Drucker wanted to hear about Buford’s life, hopes and dreams.
Over the next 12 years, Buford’s cable company grew more than 20% a year, exceeding his expectations. Next he turned to the nonprofit sector, creating theNetwork, in which builders of new churches could learn about entrepreneurship and management. Drucker helped. Together, they helped launch the megachurch movement.
The keyword here: “purpose.”
— Adapted from Drucker and Me, Bob Buford, Worthy Publishing.