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Your first task: Know your purpose

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in Leaders & Managers,Leadership Skills

Before Bob Buford became a cable TV magnate and philanthropist, he inherited a small family business in Tyler, Texas, and was feeling overwhelmed.

Buford turned to the great management thinker Peter Drucker for help.

Drucker told Buford to write a letter about what he wanted to accomplish—his purpose. Drucker wanted to hear about Buford’s life, hopes and dreams.

Over the next 12 years, Buford’s cable company grew more than 20% a year, ex­­ceeding his expectations. Next he turned to the nonprofit sector, creating the Leadership Net­­work, in which builders of new churches could learn about entrepreneurship and management. Drucker helped. Together, they helped launch the megachurch movement.

The keyword here: “purpose.”

— Adapted from Drucker and Me, Bob Buford, Worthy Publishing.

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