FOR IMMEDIATE RELEASE
June 11, 2014
Contact: Elizabeth Hall, Senior Web Editor
(800) 543-2055 (703) 905-8000
Business Management Daily Wins Award for Best Social Media Success Story at the 38th Annual SIPA Conference
Falls Church, Va. — The Specialized Information Publishers Association (SIPA) has named Business Management Daily the first-place winner in the 2014 SIPAwards competition for the Best Social Media Success Story. Business Management Daily’s Online Content Manager Jaclyn Baldovin and Senior Web Editor Elizabeth Hall won the award for their work on using social media to build the publishing company’s brand.
The award was presented during SIPA’s 38th Annual Conference at the Capital Hilton in Washington, D.C., June 5-6, a training and networking event for professionals in the publishing industry. The association named 57 winners for excellence in editorial, marketing and online categories.
“Winning a 2014 SIPAward is an especially impressive achievement given that there were 187 entries, and nearly 20 judges—all esteemed industry veterans—taking part this year,” says Luis Hernandez, the vice president of the Specialized Software & Information Industry Association’s (SIIA) SIPA division. “The range of subjects of the awards reflects the incredible diversity of topics covered by SIPA members.”
“I’m honored to win a SIPAward for the hard work I’ve put into developing Business Management Daily’s brand with social media,” says Baldovin. “I also want to congratulate all of my fellow award winners.”
Falls Church, Va.-based Business Management Daily first launched its social media program in early 2012 when Baldovin joined the company and was tasked with growing Business Management Daily’s presence on social media.
“I’m very proud of the work Jaclyn has done building our company brand through social media,” says Hall. “Through social media, she’s become a touchstone for our readers — getting feedback on their workplace needs, facilitating customer service, developing tools and writing fresh content.”
“Social media has allowed us to help our readers trust our brand and has become a great platform for us to connect with our audience,” says Baldovin. “We’ve found that it’s a really effective platform to share our resources, engage with our followers and generate leads.”
Business Management Daily’s Editorial Director Pat DiDomenico won the second-place SIPAward for Best Blog or Commentary for his blog The HR Soapbox.
Investing Daily’s Philip Springer and John Persinos won the first-place SIPAward for Best Financial/Investing Newsletter or Ezine for their newsletter Personal Finance. Investing Daily’s Igor Greenwald and Robert Rapier won the second-place award for the same category for their newsletter MLP Profits. Business Management Daily and Investing Daily are both divisions of Capitol Information Group, Inc.
SIPA, a division of SIIA, is the international trade association devoted to enhancing the interests of commercial information providers that serve niche communities. SIPA’s mission is to serve its worldwide membership through education, networking and training to promote advancement, profitability and professional excellence.
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