Several years ago, most people had never heard the word "blog"—short for "weblog"—let alone considered the impact of blogs on the workplace. But with literally millions of these do-it-yourself Internet publications now online, blogs and blogging have become relevant topics for all sorts of managers. Here's what you need to know:
Reading blogs at work. A recent report in Advertising Age identified blogs as the latest threat to workplace productivity, with dire warnings that U.S. workers will this year waste "the equivalent of 551,000 years" reading blogs that aren't work-related. Others are more skeptical.
Remember, though, that simply reading blogs is not inherently different from reading the newspaper or a magazine.
The usual guidance to employees about the proper use of work time is sufficient. Also, ask employees who read blogs—on or off the job—to keep their eyes open for any mentions of your workplace, either positiv...(register to read more)