Leaders don’t shy away from filling a need simply because they don’t know precisely how they’ll do it. Part ofis figuring out how.
Take Instacart, a two-year-old grocery delivery service based in San Francisco. The tech startup, expanding aggressively in eight cities and counting, including Chicago, New York and Washington, D.C., delivers from several stores using smartphones to keep customers and “personal shoppers” in close contact throughout the process.
“It’s trial and error,” says John Hancock (yes, that’s his real name), who’s helping lead the D.C. launch. “With startups, there are some resources and infrastructure, but it’s not fully developed like a business that’s been around for 50 years.”
— See “Instacart Could Raise a Big New Round of Funding,” Ryan Lawler, Tech Crunch.