In 2013 Google introduced this new algorithm that changes the way Google evaluates search inquiries, particularly with what’s called “Conversational Search.”
“Hummingbird allows Google to take a deeper, more semantic approach to search queries,” notes the website IQnection.
For example, if you’re searching for “pizza shop” in Detroit, “Google may take into consideration your location if you’re searching from a mobile device and deliver results for all the pizza shops within a close radius.
It may also look at other words in the query, such as ‘shops,’ as an understanding that you’re looking for multiple pizza shops to compare.”
As a result, Hummingbird provides users with more comprehensive results than previous Google searches.