Persuasion is the art of getting others to want to do what you want them to do. Here's a quick review of some tips for getting this important buy-in from your employees:
Detail the benefits. Show your team member the personal upside of doing the task you're requesting. Emphasize such benefits as adding to his or her skills, building better contacts, and earning extra rewards.
Explain why. When dealing with dedicated team members, you can often increase their enthusiasm for a particular assignment by explaining why it's important to the team and the enterprise, or to the community in which you live.
Offer a challenge. Engage the other person's excitement and determination to accomplish what you want by making it a challenge. This works exceptionally well when the task lies outside the other person's daily routine.
Offer a sense of history. Help the other person understand the payoff that others have earned by doing the same kind of work in the past--promotional opportunities, new skills, connections with leaders within the enterprise or the community.
Work out a compromise. You might agree to let him or her do just half the work, or to do it in a different location, or get a day off next week in return for completing the assignment this week.