Your organization operates with entrepreneurial savvy, capitalizing on opportunities to enter new markets and grow both organically and through strategic acquisitions. You love your work environment. But one of your employees, Dan, lacks the bold, risk-taking attitude that you relish in the rest of your team.
You’ve repeatedly told Dan that it’s OK to take measured risks. “We will not penalize you for failure,” you like to say. “We will penalize you for not trying.”
Dan performs his job responsibilities well. He rarely complains and gets along with his co-workers. A 10-year veteran of your organization, he brings an institutional history to the job that’s invaluable in helping others understand the company’s roots and its evolution.
Yet Dan’s reluctance to step outside his comfort zone tests your patience. You keep urging him to flex his entrepreneurial muscles and propose new ideas.
But your entreaties don’t sink in.
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