If you’re trying to unleash your team’s creativity, broaden its perspective. Create a world of possibility and debate divergent views with openness. Speak in expansive language rather than narrowing the focus to a false either-or choice.
Some managers love to talk in absolutes. They’ll declare with drama, “We must win this account or we die.” In truth, however, such overstatements deaden a staff’s ability to brainstorm or adopt an optimistic outlook.
Encourage your colleagues to expand, not constrict, how they think. Welcome wide-ranging input. Use phrases such as “Let’s not limit ourselves” or “Let your mind run wild.” When asking questions, don’t hint at the answer you want to hear; use neutral wording so that respondents speak up freely.