Can you hold up your company's product with such pride? The CEO of King Digital Entertainment, Riccardo Zacconi, recently did what few other CEOs do when pressed to defend his company's financial value: He urged people to simply try out what it makes. In this case, that product is the massively popular mobile game Candy Crush. "To really understand what we do," he wrote in the SEC prospectus filed before the company's imminent initial public offering, "you'll need to take a short break from reading this document and play one of our games."
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