Just following a trend? Customers might not buy that. General Mills recently backtracked on wording it had added to its website that led many consumers to believe that by engaging in such routine acts as downloading coupons or engaging in the food giant's online communities, they were waiving their right to ever sue the company. Though many other large companies have also included similar wording in their terms of service, the language used by General Mills was broader than most, attracting much more negative attention. Spokeswoman Kirstie Foster said, "We're sorry we ever started down this path."