Post an effective YouTube video about your business
With YouTube, you can create short videos that introduce everyone from prospective customers to new employees to your business. It’s easy and free, but you’ll want to enlist an experienced video production whiz if you’re unsure about lighting and camera angle.
YouTube added an auto-captioning feature earlier this year. This allows you to insert captions so that hearing-impaired viewers can follow along. But steer clear of another recent YouTube option: writing comments that scroll across the top of the video. These annotations are visually annoying and detract from the video’s overall impact.
Look beyond Facebook to research candidates to fill jobs
Recent surveys indicate that many hiring managers rely on social networking websites to identify and screen job applicants. But recruiting most if not all job candidates from Facebook and other sites can pose a hidden legal threat.
Federal hiring rules require that you advertise job openings in a variety of outlets that reach the general public. Limiting your job posting to targeted social media venues can run afoul of such laws because these sites may not have proportionate numbers of minorities as members or registered users. So run ads in newspapers, trade publications and other traditional places.