Helping the community yields a win-win for employers

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in Best-Practices Leadership,Leaders & Managers

Employees of all ages, but especially mil­lennials, are quick to change jobs if they feel bored, unappreciated or not part of a team. A great way to keep everyone engaged and committed is through com­pany volunteer programs. These could take the form of volunteer days in the community, workplace fundraisers and paid time off for disaster relief.

Not only will volunteering help those in need, but once your company develops a reputation for social responsibility, it will make recruitment much less of an effort. A 2011 Deloitte Volunteer Impact Research study found that 61 percent of millennials would consider a company’s commitment to the community when making a job de­cision. The study also found those who fre­quently participate in workplace volunteer activities are more likely to be proud, loyal and satisfied employees.

Timberland is one company that practices what it preaches. Whether it’s making products from recycled materials, volunteering in communities or improving working conditions in suppliers’ factories, Timberland continuously monitors and measures its environmental impact. The company offers a Path of Service pro­gram, where employees receive 40 hours of paid time off for community service or disaster relief each year. Biennial surveys reveal 67 percent agreed Timberland’s commitment to the community played a strong role in their decision to work there.

There can also be a “return on involvement” when customers associate your company with corporate philanthro­py. If they have to choose between two brands with the same quality and price, they will almost always pick the one with the reputation for helping out in the com­munity and preserving the environment.

So roll up those sleeves, get your hands dirty, and with your employees, help make your own little part of the world a better place. The rewards will be endless.

 

 

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