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A startup embraces the ‘business outsider’ mystique

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in Leaders & Managers

The March 14 episode of ABC's "Shark Tank" featured a 15-year-old's concept for a water bottle that allows raw fruit to infuse its contents. Carter Kostler's Define Bottle is already for sale, and the product website makes no secret of its inventor's age, nor does it make any lofty claims about his business acumen—no longer surprising in this age of crowdsourcing, the Web's "democratization" of marketing and startups playing strongly to social media.

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