Writing emails that result in a “yes” requires writers to be clear and upfront about what they’re asking for. Take these tips from Jocelyn Glei, editor-in-chief at 99U, to do just that.
- Be specific. Use details from the start—if you want to meet with someone, include a suggestion for where and when.
- Use interesting subject lines. Ask a question or use the recipient’s first name to pique curiosity and make it personal.
- Include credentials. Incorporate your credentials or company stats to communicate credibility to your reader.
- Move quickly. Emails need to be short and sweet, so get to the main point within the first two sentences.
- Include a deadline. A deadline will help your receiver prioritize the task.
— Adapted from “How To Write Emails That Lead To ‘Yes,’” Jocelyn K. Glei, American Express OPEN Forum.