How to craft compelling emails

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in Office Communication,Workplace Communication

Writing emails that result in a “yes” requires writers to be clear and upfront about what they’re asking for. Take these tips from Jocelyn Glei, editor-in-chief at 99U, to do just that.

  • Be specific. Use de­­tails from the start—if you want to meet with someone, include a suggestion for where and when.
  • Use interesting subject lines. Ask a question or use the recipient’s first name to pique curiosity and make it personal.
  • Include credentials. Incorporate your credentials or company stats to communicate credibility to your reader.
  • Move quickly. Emails need to be short and sweet, so get to the main point with­­in the first two sentences.
  • Include a deadline. A deadline will help your receiver prioritize the task.

— Adapted from “How To Write Emails That Lead To ‘Yes,’” Jocelyn K. Glei, American Express OPEN Forum.

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