Bring your enterprise to scale in 4 stages:
- Start with a blueprint, which entails understanding customer needs; developing an initial proposition; developing a business plan, and marshaling core technologies and prototypes for your products.
- Next, validate the blueprint by conducting market trials; testing the assumptions built into your business model; and refining or overhauling the model, the technologies you plan to use, and the products or services you intend to provide.
- After the stage is set, prepare to scale by stimulating customer awareness and demand; building supply chains upstream and downstream; and bolstering your organization’s capacity to scale up its personnel, systems and physical plant.
- To scale, you’ll be moving into new locations and market segments; investing in assets and talent as needed; troubleshooting and upgrading your systems and processes; exploiting the efficiencies of scale; and responding to competitors.
— Adapted from Stanford Social Innovation Review.