When it comes to networking, Facebook is a Goliath of information and influence. With 1 billion users and its new Graph Search tool, it’s easy to see why Facebook is a great place to expand your network.
To help you extend your outreach and pump up your connections, try these tips for using Graph Search for networking from Joshua Waldman, author of Job Searching with Social Media For Dummies.
- Check out connections. You can find users inside and outside your network who share common interests, connections and careers. Use a phrase of interest in your search, for example, “guitar players” or “employees at [your favorite brand]” to see your connections who fit the bill or to find out how many prospective connections are located in your area.
- Explore a company. If you are looking to network with a particular company and its employees, conduct a search around it. Facebook’s Graph Search will cross search fields such as your network, your friends’ networks and location to provide you with valuable data about the company and your connections to it.
- Search common interests. Graph Search explores all likes and information provided by its users, including books, restaurants, movies and more. When you’re traveling, try using Graph Search to locate places of interest (coffee shops, restaurants) that have been liked by members of your network.
— Adapted from “How to Use Facebook’s Graph Search to Supercharge Your Professional Network,” Joshua Waldman, Mashable.