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Get serious about your online presence: 6 tips

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in Best-Practices Leadership,Centerpiece,Leaders & Managers

Do your customers use technology to help make buying decisions and share their experience about your company? Many small business owners don’t think so and, as a result, don’t maintain a healthy online presence. That’s a big mistake.

“Online consumers are not always who you think they are,” says Annie Tsai, author of The Small Business Online Marketing Handbook. “In fact, a little over half of Americans over age 65 use the Internet and email, and 70% of those use the Internet on a daily basis.”

Just having a basic informational website doesn’t cut it anymore. No matter your industry or company size, it’s crucial to make it as easy as possible for connected consumers to interact with you.

“What’s happening online should be an accurate reflection of what’s happening offline, and vice versa,” explains Tsai. “Businesses tend to manage their online and offline presences separately, or consider their on­­line efforts to be an afte...(register to read more)

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{ 2 comments“ read them below or add one }

Online Business management tips February 17, 2014 at 1:16 am

Yes, I totally agree with the blog that maximum business owners do not use the technology to grow their business and could not maintain online presence. We have the facility we should use it.It is very encouraging blog I feel. I am also worried for my online business presence on internet. You explained all the thinks in this blog with proper points. thanks for the information.

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online business management December 25, 2013 at 12:59 am

Yes it is true and completely agree with you.online business management is gaining popularity in market because this system can save time and money, it needs clarity first because it gives you a chance to grow your business easily and instantly in front of your client and costumers, but when you want to grow your business you should have to focus on it. It properly works.

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