Do your customers use technology to help make buying decisions and share their experience about your company? Many small business owners don’t think so and, as a result, don’t maintain a healthy online presence. That’s a big mistake.
“Online consumers are not always who you think they are,” says Annie Tsai, author of The Small Business Online Marketing Handbook. “In fact, a little over half of Americans over age 65 use the Internet and email, and 70% of those use the Internet on a daily basis.”
Just having a basic informational website doesn’t cut it anymore. No matter your industry or company size, it’s crucial to make it as easy as possible for connected consumers to interact with you.
“What’s happening online should be an accurate reflection of what’s happening offline, and vice versa,” explains Tsai. “Businesses tend to manage their online and offline presences separately, or consider their online efforts to be an afte...(register to read more)