Are you using the headlines to promote your brand?

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in Leaders & Managers

When the Federal Aviation Administration announced a new relaxation of restrictions on electronic devices in-flight, Amazon cleverly took advantage by having a one-day sale on Kindles, calling it the “Thank You, FAA” sale. Amazon's move boosted the promotion from a mere feature on its home page to a blurb on news sites all over the Internet. More leaders in the news

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