• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Online reviews: Warn workers to avoid ‘Astroturfing’

by on
in HR Management,Human Resources

Make sure employees know that it’s not just bad form to write fake customer reviews about your company online—it could be illegal. New York’s attorney general last month cracked down on 19 companies that created deceptive reviews (a process called “Astroturfing”). Total fines: $350,000. The Federal Trade Commission sets national guidelines on what employees can say online about their products and services.

Advice: Update your social media policy to include a clause that prohibits employees from posting endorsements that are dishonest or fail to reveal the employee’s relationship with the company. Check out the sample policy wording and more details on the FTC guidelines.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/36990/online-reviews-warn-workers-to-avoid-astroturfing "

Leave a Comment