• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Reddy to go mobile

by on
in Leaders & Managers

As director of online operations for Facebook India, Kirthiga Reddy is all mobile all the time.

When she led Facebook’s explosion onto the Indian market from 2010 through 2012, Reddy grew the social network from 8 million to 71 million users. That’s especially impressive because only a tenth of India’s 1.2 billion people are wired.

But now the next tech revolution is under way, from desktops to mobile phones.

“Sometimes they never get to the desktop at all,” Reddy says.

This led to “Facebook for Every Phone,” an app that lets cheaper phones—not just smartphones—access Facebook, as well as Messenger, which lets users bypass texting and phone charges entirely.

Last year, a turmeric farmer used Messenger to rally other farmers and stop falling prices for the spice.

— Adapted from “Kirthiga Reddy: The Global Mobile All-Star,” Fast Company.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/36670/reddy-to-go-mobile "

Related Articles...

    No matches

Leave a Comment