It’s hard enough for businesses to reach their strategic goals. It’s even harder when employees don’t know what those objectives are. That’s just the challenge many companies face.
A recent Robert HalfResources survey found that 34% of chief financial officers (CFOs) believe employees are largely clueless about their firm’s strategic objectives. CFOs were asked, “In your opinion, how aware are your employees of the company’s strategic business goals?” Their responses:
- Very aware 24%
- Somewhat aware 41%
- Not very aware 30%
- Not at all aware 4%
- Don’t know 1%
Larger employers—those with 1,000 or more workers—appear to do a better job of communicating strategy. Only 9% of CFOs in large firms said their employees don’t understand the corporate strategy, compared to 35% at firms with 20-49 employees.
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