• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

CFOs complain employees don’t understand strategy

by on
in HR Management,Human Resources

It’s hard enough for businesses to reach their strategic goals. It’s even harder when employees don’t know what those objectives are. That’s just the challenge many companies face.

A recent Robert Half Management Resources survey found that 34% of chief financial officers (CFOs) believe employees are largely clueless about their firm’s strategic objectives. CFOs were asked, “In your opinion, how aware are your employees of the company’s strategic business goals?” Their responses:

  • Very aware    24%
  • Somewhat aware    41%
  • Not very aware    30%
  • Not at all aware    4%
  • Don’t know    1%

Larger employers—those with 1,000 or more workers—appear to do a better job of communicating strategy. Only 9% of CFOs in large firms said their employees don’t understand the corporate strategy, compared to 35% at firms with 20-49 employees.

Like what you've read? ...Republish it and share great business tips!

Attention: Readers, Publishers, Editors, Bloggers, Media, Webmasters and more...

We believe great content should be read and passed around. After all, knowledge IS power. And good business can become great with the right information at their fingertips. If you'd like to share any of the insightful articles on BusinessManagementDaily.com, you may republish or syndicate it without charge.

The only thing we ask is that you keep the article exactly as it was written and formatted. You also need to include an attribution statement and link to the article.

" This information is proudly provided by Business Management Daily.com: http://www.businessmanagementdaily.com/36566/cfos-complain-employees-dont-understand-strategy "

{ 1 comment… read it below or add one }

mike September 18, 2013 at 3:38 pm

First, the title is that employee’s do not understand strategy.
Second, the survey is on the employee’s awareness
Third, this is the CFO’s perspective and not the employees’
If this is true, the CFO’s perspective, then the CFO must be clueless in how to effectively communicate and educate the VISION of the strategy. This failure falls on management, from the top down, if employees are not aware of the strategic goals. How should they know the goals if management is not sharing and communicating these goals.

Reply

Leave a Comment