CFOs complain employees don’t understand strategy

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in HR Management,Human Resources

It’s hard enough for businesses to reach their strategic goals. It’s even harder when employees don’t know what those objectives are. That’s just the challenge many companies face.

A recent Robert Half Management Resources survey found that 34% of chief financial officers (CFOs) believe employees are largely clueless about their firm’s strategic objectives. CFOs were asked, “In your opinion, how aware are your employees of the company’s strategic business goals?” Their responses:

  • Very aware    24%
  • Somewhat aware    41%
  • Not very aware    30%
  • Not at all aware    4%
  • Don’t know    1%

Larger employers—those with 1,000 or more workers—appear to do a better job of communicating strategy. Only 9% of CFOs in large firms said their employees don’t understand the corporate strategy, compared to 35% at firms with 20-49 employees.

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mike September 18, 2013 at 3:38 pm

First, the title is that employee’s do not understand strategy.
Second, the survey is on the employee’s awareness
Third, this is the CFO’s perspective and not the employees’
If this is true, the CFO’s perspective, then the CFO must be clueless in how to effectively communicate and educate the VISION of the strategy. This failure falls on management, from the top down, if employees are not aware of the strategic goals. How should they know the goals if management is not sharing and communicating these goals.

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