Facebook is a great place to catch up with people, Twitter is wonderful for following your favorite celebrities, and both have their place in business and marketing. But there’s yet another way to use social networking to keep up to date with your industry.
The less popular Google+, which has now surpassed Twitter as the second largest social network, is a place to discuss ideas and professional interests, and to create a network of like-minded professionals, Mike Elgan writes.
Through a simple search of your brand or subject area on Google+, you can tap into conversation streams on any interest you may have. You can create search streams that will deliver all relevant content right to you so you can add to the conversation, ask questions and engage in any meaningful exchange you like.
Google+ also saves your searches and shows you all of the conversations you have been involved in. You can follow these without having to sift through all the streams you weren’t a part of. Additionally, Google+ allows you to “Add” other users that you find interesting and knowledgeable to create a network of resources.
Streams of activity are laid out as one, two or three columns of tiles, depending on available screen real estate.
Using this particular network can help you keep a continuous ear on your business, professional goals and industry-related news by allowing you to save particular conversations and set notifications for material that might interest you.
— Adapted from “Google+ Boosts Executive Careers (Here’s How),” Mike Elgan, Forbes.
Why users log on to Google+
- It’s indexed by Google, which can significantly help your business page receive visibility in Google search results.
- It’s easy to share and rank other posts, whether you’re on Google+ or another Web page.
- It boasts a community of more than 500 million members, with more than 60% of them logging on every day, providing a vast base for your potential audience.
- It offers the opportunity to connect with like-minded individuals interested in similar topics on Google+ Communities.
- Its users engage frequently, with 80% of active users interacting on a weekly basis.
— Adapted from “5 reasons why Google+ should be your social network of choice,” Jane Susskind, IVN.