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Push these buttons to sell that idea

by on
in Office Communication,Workplace Communication

"Multiple intelligences" pioneer Howard Gardener says you can use seven levers for persuading other people to latch onto new ideas:

  1. Reason. Present the idea's pros and cons, including its context and relevance to the situation at hand.
  2. Research. Back up your reasoning with solid data.
  3. Resonance. Tailor your idea so that it's meaningful to your audience.
  4. Redescriptions." Keep your message consistent across all kinds of media formats.
  5. Resources and rewards. Disseminate your idea, and provide incentives for people to adopt it.
  6. Real-world events. Use them to bolster your idea, anticipate problems and create new ideas.
  7. Resistance. Identify and defuse any resistance (conscious or unconscious) to your idea.

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