Don’t be greedy. That’s one lesson from a new book on how the founders of Honest Tea sold their company to Coca-Cola. To illustrate (and we mean that literally—it’s in comic-book form), the authors ask investors about their company’s valuation. One says: “Here’s a key lesson I’ve learned: Pigs get fat, hogs get slaughtered. Don’t be a hog.”
— Adapted from Mission in a Bottle, Seth Goldman and Barry Nalebuff, Crown Business.
Keep it light. Doug Elmendorf, head of the Congressional Budget Office, keeps a stuffed skunk in his office as a reminder of the CBO’s essential function: the skunk at the picnic.
— Adapted from “Bean Counter in Chief,” Paul Quinlan, Washingtonian.
Go fly a kite. André Cassagnes, a French electrician who died early this year, was paid $25,000 by Ohio Art for rights to his invention, the Etch A Sketch. He never got the patent, though, and he didn’t care, because his chief love was kites. Over several decades, Cassagnes became the leading kitemaker in France.
— Adapted from “Obituary: André Cassagnes,” The Economist.
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