If your employer entrusts you with one or more of its social media accounts, you want to be sure not to make a major mistake. Grammar Chic President and Editor-in-Chief Amanda Clark has some advice to help you avoid faux pas:
- Avoid controversial comments. When you are posting messages for your brand, avoid any touchy subjects, and instead keep those comments for your personal account.
- Acknowledge national events. Avoid coming off as out of touch or offensive by staying tuned in to what is going on in the world and tailoring your posts accordingly.
- Curb crude comments. As a brand, you want tasteful content. If you are not workplace friendly, consumers may hesitate about connecting with you through social media.
- Limit posts. To avoid driving your customers mad, include one or two interesting posts per day that are not all centered on advertising for your brand.
— Adapted from “Twitter Faux Pas and Facebook Blunders: What Not to Do When Using Social Media for Business,” Amanda Clark, Business 2 community.